The 1–15 portable volume is essentially a physical swipe file. Marketers keep it on their desks to physically flip through the pages, dissecting the sentence structures, hooks, and transitions to map out their own daily campaigns.
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But there’s a specific, almost mythical artifact in the Ben Settle canon: ben settle email players 1 15 portable
How to write subject lines that practically force a click.
Settle is a master of building a "tribe" by taking a strong, often controversial stance. He has taught how to use personality-driven emails to attract your ideal customers and (perhaps more importantly) repel those who wouldn't be a good fit. This creates a tighter, more loyal audience that trusts your recommendations implicitly. The 1–15 portable volume is essentially a physical
Emailing your list every single day (sometimes multiple times a day) to build intense top-of-mind awareness.
Drop the graphics, multi-column layouts, and corporate logos. Write plain-text emails. They look personal and bypass the Gmail "Promotions" tab more effectively. This link or copies made by others cannot be deleted
Want to make your business location-independent? Steal this Settle-inspired workflow:
Writing specific, high-converting copy for solo ads to fuel rapid list growth. Engagement & Psychology Email Players Newsletter
And I care that it fits in your back pocket.
Direct response copy that sounds like a human wrote it.