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Store semi-structured data in VARIANT columns, then use LATERAL FLATTEN to query it.
CREATE TABLE dim_customer ( customer_hash VARCHAR(64) -- MD5 hash of email + source ); CREATE TABLE fact_orders ( order_date DATE, customer_hash VARCHAR(64), total_amount NUMBER(38,2), line_item_count INTEGER ) CLUSTER BY (order_date); For decades, data modeling meant fighting against the
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Snowflake natively handles JSON, AVRO, ORC, and Parquet data using the VARIANT data type. You can query semi-structured data directly using SQL without flattening it first.